Privacy Policy

Welcome to AFRI Fresh. We are committed to protecting and respecting your privacy. This

Privacy Policy outlines how we collect, use, process, and disclose your personal information when you access or use our website, services, or interact with us in any manner. We recognise the importance of your personal data and are dedicated to safeguarding your rights and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our services, you agree to the collection and use of information in accordance with this policy. If you do not agree with any part of this Privacy Policy, please refrain from using our website and services.

1. Who We Are

AFRI Fresh is a UK-based company specialising in delivering authentic Nigerian cuisine to customers across the United Kingdom. Founded in 2024 by Ijeoma Awodiran, our mission is to connect people to their roots through the rich flavours of Nigerian food, providing fresh,

homemade meals crafted with love and care. For the purposes of data protection laws, Afri Fresh acts as the “Data Controller” of your personal information. This means we determine the purposes and means of processing your personal data.

Contact Details:

  • Company Name: AFRI Fresh
  • Email Address: info@afrifresh.co.uk
  • Telephone Number: 07341171869
  • Postal Address: 110, CHELTENHAM, Preston, United Kingdom, PR4 0FJ

2. Information We Collect About You

a. Information You Provide Directly

When you use our website or services, you may provide personal data voluntarily, including:

  • Personal Identification Information: Such as your name, address, email address,
  • telephone number, and other contact details.
  • Account Information: If you create an account, we may collect your username, password, and preferences.
  • Order Information: Details related to your orders, including items purchased, delivery instructions, billing and delivery addresses.
  • Payment Information: Payment card details and other financial information necessary to process your transactions. Please note that we use secure third-party payment processors, and we do not store full payment card details on our servers.
  • Correspondence: Records of your communications with us, including emails, phone calls, and messages through our website or social media platforms.
  • Feedback and Reviews: Information you provide when you participate in surveys, provide feedback, or submit reviews.

b. Information We Collect Automatically

When you visit our website or use our services, we may automatically collect certain information about your device and usage, including:

  • Technical Information: IP address, browser type and version, time zone setting, browser plug-in types, operating system, and platform.
  •  Usage Data: Information about how you use our website, such as pages viewed, links clicked, and time spent on each page.
  • Location Data: General geographic location based on your IP address.

c. Information from Third Parties

We may receive personal data about you from various third parties, including:

  • Payment Service Providers: Information from payment processors regarding your transactions.
  • Analytics Providers: Such as Google Analytics, to help us understand how visitors use our website.
  • Advertising Networks: Information from partners who assist us in delivering relevant adverts to you.

3. How We Use Your Personal Information

We use your personal data for a variety of purposes to operate our business and provide you with quality services. These purposes include:

a. Providing Services and Fulfilling Orders

  • Processing Orders: To process and deliver your orders, including managing payments, fees and charges.
  • Customer Support: To provide you with customer service and support, respond to your inquiries, and address any issues.
  • Account Management: To create and manage your account, authenticate your identity and provide you with a personalised experience.

b. Communicating with You

  • Service Communications: To contact you regarding your orders, account, or changes to our terms and policies.
  • Marketing Communications: To send you promotional materials, newsletters, and information about products or services that may interest you, provided you have consented to receive such communications.
  • Feedback Requests: To invite you to participate in surveys or provide feedback on on services.

c. Improving Our Services

  • Website Enhancement: To analyse and improve our website, services, marketing efforts, and customer relationships.
  • Personalisation: To tailor content and recommendations to your preferences and enhance your user experience.
  • Research and Analysis: To conduct data analysis and market research to better understand customer needs and trends.

d. Legal and Compliance

  • Regulatory Compliance: To comply with legal obligations, court orders, or government regulations.
  • Fraud Prevention: To detect, prevent, and address fraud, security breaches, or potentially prohibited or illegal activities.
  • Enforcing Terms: To enforce our terms and conditions and other agreements.

4. Legal Bases for Processing Your Personal Data

We process your personal data under the following legal grounds as required under the UK GDPR:

a. Consent

We rely on your consent to process personal data for specific purposes, such as sending marketing communications. You have the right to withdraw your consent at any time by

contacting us or updating your preferences.

b. Contractual Necessity

Processing your personal data is necessary for the performance of a contract with you, such as fulfilling orders and providing customer support.

c. Legal Obligations

We process personal data to comply with our legal obligations, such as maintaining financial records and complying with regulatory requirements.

d. Legitimate Interests

We process personal data to pursue our legitimate interests, provided that your fundamental rights and freedoms do not override these interests. Our legitimate interests include improving our services, enhancing user experience, and ensuring the security of our website and operations.

5. Disclosure of Your Personal Information

We may share your personal data with selected third parties under certain circumstances:

a. Service Providers

We engage trusted third-party companies to perform functions on our behalf, including:

  • Payment Processing: To securely process payment transactions (e.g., PayPal, Stripe).
  • Delivery Services: To deliver your orders to your specified address.
  • IT and Hosting Services: To host our website and manage technical operations.
  • Marketing and Advertising Partners: To assist in delivering targeted advertisements and marketing communications.

These service providers have access to personal data needed to perform their functions but are contractually obligated to maintain confidentiality and use the data solely for our specified purposes.

b. Legal Requirements

We may disclose your personal information if required to do so by law or in response to valid requests by public authorities, such as law enforcement agencies or courts.

c. Business Transfers

In the event of a merger, acquisition, restructuring, or sale of all or part of our assets, your personal data may be transferred to the acquiring entity.

d. Protection of Rights

We may disclose your personal information to enforce our terms and conditions, protect our rights, privacy, safety, or property, and that of our customers or others.

6. International Data Transfers

While we are based in the United Kingdom, some of our service providers may be located in countries outside the UK and the European Economic Area (EEA). When transferring your personal data internationally, we ensure appropriate safeguards are in place to protect your data such as:

  • Adequacy Decisions: Transferring data to countries that have been deemed to provide an adequate level of data protection by the UK government.
  • Standard Contractual Clauses (SCCs): Implementing contractual obligations to protect your personal data.

By using our services, you consent to the transfer of your personal data to countries outside your country of residence, which may have different data protection rules.

7. Data Security

We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it from unauthorised access, alteration, disclosure or destruction. These measures include:

  • Encryption: Using SSL technology to encrypt data transmitted over the internet.
  • Access Controls: Limiting access to personal data to authorised personnel who require it for their job responsibilities.
  • Secure Storage: Storing personal data on secure servers with firewalls and intrusion detection systems.
  • Regular Audits: Conducting regular security assessments and audits to identify and address vulnerabilities.

Despite our efforts, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, but we strive to protect your personal data to the best of our ability.

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including:

  • Transactional Data: Retained for at least seven years to comply with legal and tax obligations.
  • Account Information: Retained as long as your account is active or as needed to provide services to you.
  • Marketing Data: Retained until you opt out or withdraw your consent.
  • Legal Compliance: Retained as required to resolve disputes, enforce agreements, or comply with legal obligations.

When your personal data is no longer necessary, we will securely delete or anonymise it in accordance with applicable laws.

9. Your Rights Under UK Data Protection Laws

Under the UK GDPR and the Data Protection Act 2018, you have specific rights regarding your personal data:

a. Right to Be Informed

You have the right to be informed about the collection and use of your personal data. This Privacy Policy aims to provide you with that information.

b. Right of Access

You can request confirmation that we process your personal data and request access to that data, along with information about how we use it.

c. Right to Rectification

If your personal data is inaccurate or incomplete, you have the right to request correction or completion.

d. Right to Erasure (“Right to Be Forgotten”)

You may request the deletion of your personal data under certain circumstances, such as when the data is no longer necessary for the purposes for which it was collected, or you withdraw consent.

e. Right to Restrict Processing

You can request that we limit the processing of your personal data if you contest its accuracy, object to processing based on legitimate interests, or believe processing is unlawful.

f. Right to Data Portability

You have the right to receive your personal data in a structured, commonly used, and machinereadable format and to transfer it to another data controller where technically feasible.

g. Right to Object

You may object to the processing of your personal data based on legitimate interests or for direct marketing purposes.

h. Rights Related to Automated Decision-Making and Profiling

You have the right not to be subject to decisions based solely on automated processing, including profiling, which produces legal effects or significantly affects you.

i. Right to Withdraw Consent

If we rely on your consent to process personal data, you have the right to withdraw that consent at any time.

How to Exercise Your Rights

To exercise any of these rights, please contact us using the contact details provided in this

Privacy Policy. We may require proof of identity to verify your request. We will respond to your request within one month, but this period may be extended by two further months if the request is complex.

10. Cookies and Similar Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, analyse website traffic, and personalise content and advertisements.

a. What Are Cookies?

Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work or work more efficiently and to provide information to the site owners.

b. Types of Cookies We Use

  • Strictly Necessary Cookies: Essential for the operation of our website, enabling you to navigate and use features.
  • Performance Cookies: Collect information about how visitors use our website to improve functionality.
  • Functionality Cookies: Allow the website to remember choices you make and provide enhanced features.
  • Targeting/Advertising Cookies: Record your visit to our website, pages visited, and links followed, enabling us to deliver relevant advertisements.

c. Managing Cookies

You can manage or disable cookies through your browser settings. However, blocking all cookies may affect the functionality and performance of our website.

d. Third-Party Cookies

We may use third-party service providers, such as Google Analytics, which use cookies to collect information about website usage. These third parties have their own privacy policies governing their use of data.

11. Marketing Communications

With your consent, we may send you marketing communications about our products, services, promotions, and events.

a. Opting In

You can opt in to receive marketing communications by subscribing on our website or during the account creation process.

b. Opting Out

You have the right to opt out of marketing communications at any time by:

  • Clicking the “unsubscribe” link in promotional emails.
  • Updating your preferences in your account settings.
  • Contacting us directly at info@afrifresh.co.uk.

Please note that even if you opt out of marketing communications, we may still send you servicerelated messages, such as order confirmations and important notices.

12. Children’s Privacy

Our services are not intended for individuals under the age of 16. We do not knowingly collect personal data from children. If we become aware that we have collected personal data from a child without parental consent, we will take steps to delete that information promptly.

13. Third-Party Links

Our website may contain links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy practices. We encourage you to read the privacy policies of every website you visit.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. We will post the updated policy on our website with a new effective date. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal data.

15. Complaints and Disputes

If you have concerns about how we handle your personal data, please contact us first so we can try to resolve the issue. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection issues.

Information Commissioner’s Office (ICO):

  • Website: https://ico.org.uk/
  • Telephone: 0303 123 1113
  • Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

16. Contact Us

If you have any questions, comments, or requests regarding this Privacy Policy or our data practices, please contact us:

  • Email: info@afrifresh.co.uk
  • Telephone: 07341171869
  • Postal Address: 110, CHELTENHAM, Preston, United Kingdom, PR4 0FJ

We are committed to protecting your privacy and will respond to your inquiries promptly and professionally.